Hiring tip: Brutal honesty in job posts attracts 10x stronger candidates
Here's what doesn't work: Sanitized corporate speak that hides the real job requirements and culture.
Here's what does work: Brutal honesty that makes people self-select in or out.
Executive search expert and founder, Zaharo Tsekouras, tested this with two companies from different ends of the work culture spectrum:
Consciousness-focused venture firm
→ Went full "woo woo" in the job description
→ Got candidates who actually cared about inner work and expansion
Hardcore hedge fund
→ Posted "no vacation for 2 years, 16-hour days" upfront
→ Went viral, attracted candidates who were genuinely excited about the grind
Authentic posts work because they repel people who don't belong and magnetize those who do. The best candidates want transparency, not fairy tales.
Watch the full recruiter panel discussion on "Bridging the Gap Between Hiring Team Expectations & Market Reality" here with guest speakers Ruthie Goodell, Zaharo Tsekouras, & Virginia B. Hillman.
Next Wednesday, June 25th at 4pm EST: Join our Q&A with technical recruiter Lachlan Ma (Affirm, ex-TikTok) on: "The Referral Advantage: How to Network Your Way Into Top Tech Jobs." Free, limited spots - sign up here.